Proposed Campaign for Jeff Brooks
Smithfield Town Council

Strategy

  • Logo/Brand Development: AG will develop the identity for Jeff Brooks campaign for Smithfield Town Council. This logo/brand will be on everything from print to digital to signage throughout the campaign and set for future campaigns.

  • Website: AG will develop a simple, multi-page website that give prospective voters a snapshot of Jeff Brooks. Content will include, but not be limited to —

    • About Jeff Brooks

    • The Issues

    • Priorities

    • Community Involvement

    • Contact

    • Sign Distribution

    • Monetary donations

    • Events

    • Volunteer Sign-ups

    • Domain Name

    • Hosting through November

  • Rack Card/Flier: AG will produce 1 rack card/flier (4”x9”) with all pertinent information to drive voters to the website. The flier will also include a QR Code that directs the audience directly to the website. We will print 1,000. If we need more, we can always order more, no problem.

  • Yard Signs: AG will design and produce 75 yard signs (24”x18”) including “H” stakes for distribution to willing participants

  • Advertising: AG will develop an ad that will run 4x in the Smithfield Times, starting Wednesday, Oct. 12 and running through Nov. 2. AG will also include a banner ad in the Smithfield Times email that click directly to the website for a 30-day period that ends on Election Day, Nov. 8.

Timelines

  • Brand Development — Launched by Friday, September 30.

  • Advertising — Starts week of Oct. 9 (or earlier) along with sign/flier distribution. If collateral is delivered earlier, then we start distribution earlier.

Budget

  • Branding/Design for all print, web, social and digital marketing

  • Printing/Production

    • 75 yard signs delivered

    • 1,000 Rack Cards delivered

  • Advertising:

    • 4 1/12th page ads in Smithfield Times

    • 1/2 Page ad in Election Guide

    • 70,000 digital impression including geo-fencing

    • 10,000 impressions on www.smithfieldtimes.com

    • 1 targeted email blast to 5,000 email addresses

The Budget = $5,839, but in support of Jeff Brooks for Town Council campaign, The Addison Group will donate all of the usual profits as an in-kind donation totaling $1,400. Total for the full campaign will be $4,439.

*Addendum: Video

Should we get closer to election day and feel the need to produce a video that can be distributed through the local cable network, social and digital platforms, we can add that to this strategy. Budget is $1,500-$1,800 complete, which includes turn key videos for each platform.